Another week – Another Two Awards!

Aldi – Winner of The Grocer Gold Awards
‘The Grocer Of The Year’ and ‘Discounter Of The Year’

For the second week running, Aldi has beaten tough competition. This time, to scoop an accolade of awards at the grocery retail sector’s equivalent of the Oscars, The Grocer Gold Awards.

Aldi won ‘The Grocer of the Year’ and ‘Discounter of the Year’ awards during the ceremony held at the Dorchester in London. Aldi was praised for its approach to providing high quality products at low prices.

The awards cap a successful week for Aldi, following it being named Supermarket of the Year at last week’s Which? Awards and seven awards for its frozen food range at the British Frozen Food Federation Awards on Thursday 11th June.

The Grocer Gold Awards recognise the best in the grocery retail sector for service, initiative and commitment. Group Managing Director of Aldi UK and Ireland, commented: “Winning the awards is testament to our efficient ways of working, rigorous product development and testing, close working supplier relations and selling products in a customer-focused way. This is the Aldi way and enables us to provide products of brand-like quality, but at much more affordable prices.

The awards are hotly contested and it’s a real honour to win. Reputable endorsements such as these can only help us show consumers that they’ll like the quality of our products just as much as the keen prices.”