Spend a little Live a lot

To millions of shoppers around the world, Aldi represents superb quality at unbeatable prices. Our first UK store opened in 1990 and now there are over 300 delivering great savings to everyone from Aberdeen to Eastbourne. We believe this success is down to our less is more approach. Everything we do, from choosing suppliers to building our stores, is aimed at guaranteeing you a lower cost shop.

Buying power
We dedicate our shelf space to the most frequently purchased grocery and household items. This allows us to get the lowest prices from our suppliers – then pass on the savings to you. And because most of our range is own label, you’re not paying inflated brand-name prices either.

Streamlined shopping
We cut out anything that increases costs and pushes up prices. That includes elaborate displays, fussy presentation and in store gimmicks. It keeps overheads to a minimum so you pay for food, not unnecessary frills.

Strict quality standards
All our buyers are experts in their chosen fields, whether it’s our premier quality, ‘Specially selected’ range, our ‘Be light’ products for healthier eating, award-winning wines, mouth-watering deli section or freshly sourced bread, fruit and vegetables. By only selling the best, we’ve earned  accolades from all sorts of organisations, including ‘The Good Housekeeping Institute’, ‘best’ magazine, ‘chat’ magazine and ‘The Grocer’.

Our fresh approach to food adds up to big savings for you. In fact our ‘normal’ prices usually beat supermarket ‘sale’ prices. That’s incredible value every day.