†Based on a comparison of Aldi products against brands and fresh products as shown. ‘Big 4 Supermarkets’ may sell ‘own brand’ products at different prices. Based on a selection of branded and fresh products checked on tesco.com, asda.com, sainsburys.co.uk and morrisons.com on 12/07/18. The cheapest competitive price pro rata considering weight, pack sizes and offers has been used for ‘Big 4 Supermarkets’. Aldi prices and packaging correct as of 12/07/18. Subject to availability.

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