In the UK and Ireland, we support proposals to reduce childhood obesity and are committed to helping our customers make healthier choices. In fact, Aldi was one of the first supermarkets to remove confectionery from the checkout area and we do not run promotions on sugary drinks or confectionery. It makes us feel incredibly good to know that we offer millions of customers access to fresh, affordable and healthy food.
Get Set to Eat Fresh
We couldn’t be happier to be Official Supermarket Partner of Team GB. A chance to help inspire a whole generation to get active and eat healthily through a whole range of exciting initiatives.
The Get Set Schools intiative is an education programme set up in partnership with Team GB. The goal for the Get Set to Eat Fresh programme is to reach 1.2 million young people aged 5-14 across the country by 2020. Inspired by Team GB athletes, it allows young people to investigate how athletes plan their food for winning performances and get fired up in the kitchen cooking healthy snacks and meals for athletes and themselves.
Free lesson plans, activities and athlete films give young people the confidence to cook and feed themselves healthy food - everything they need to perform at their best in the classroom and on the field, supporting students to achieve healthy, active lifestyles.
While they’ve been cooking up a storm in the kitchen, they’ve also been learning how important staying active and playing sports can be for a happy, healthy life.
In September 2018, we will introduce a Reduce, Reuse, Recycle module into the schools programme. As there is now growing concern over food and packaging waste, we think it is essential to inspire young people on how to reduce waste within their own homes. That’s why we will be providing them with practical steps for changing behaviour that extends into the home.
We think that’s pretty good going!
And there’s much more of that to come.
Click here to sign up to Get Set
One of our commitments is to provide healthier alternatives for our customers. To reduce temptation of unhealthy treats at the end of a shop we provide only healthier choices at our checkouts - something we have committed to since January 2015. Four years later and we’re more committed than ever to supporting customers in making healthier choices.
In fact, at Aldi we have developed a unique criteria which is based on the nationally recognised OFCOM model and considers portion size. This helps us accurately decide what we will allow on our checkouts to ensure that no matter what you grab off the tills it’ll always be a healthier choice.
Due to the growing concern of the impact of energy drinks on children we were one of the first retailers to stop selling energy drinks to under 16s. We decided to introduce this age restriction in response to the growing concern about the consumption of energy drinks among young people.
Whether it’s cereals, drinks or yogurts, you’ll find lots of low sugar options throughout our Aldi stores.
Lowering sugar consumption in our diets is a hot topic of conversation. So, we have committed to the Government’s Childhood Obesity Strategy.
You’ll be pleased to know that about 85% of our soft drink products contain no added sugar. In fact, 100% of all of our children’s drinks and squashes are no added sugar. Our children’s range includes any soft drink marketed at primary school aged children through the use of cartoon characters and/or sizes equal to less than 250ml. In addition, 3,700 tonnes of sugar have been saved from our soft drinks in the past year (2016-2017). We are working to reduce sugar content of all our soft drinks to less than 5g/100ml by April 2018 . That’s pretty amazing!
As a responsible retailer we are committed to the 2017 Salt Reduction Targets and actively work to reduce salt across our business.
Artificial Trans Fats
Artificial trans fats can raise cholesterol levels which are linked to coronary heart disease. This is why we don’t allow artificial trans fats in any of our own label products.
Fruit and Vegetables
Eat your 5-a-day! It’s the best advice your doctor could give you and we couldn’t agree more. Fortunately, with our amazing Super 6 offers, that’s 6 of your 5-a-day sorted.
There’s a whole wonderful list of health benefits from getting at least five 80g portions of fruit and vegetables every day.
This is why, at Aldi, we are committed to providing affordable fruit and vegetables, like our fortnightly ‘Super 6’ fruit and vegetable offers. Our Super 6 range has grown to include everything from figs, shallots, grapefruits, and mangos to limes, mixed chillies, asparagus and mangetout, as well as everyone’s’ #EverydayAmazing favourites.
Helping you eat well for less is at the top of our priority list. We actively encourage consumption of fresh fruit and vegetables, and to improve the consistency of the way the 5-a-day logo is used on advertising and marketing materials and on the front of packaging.
We’ve even gone the extra mile and now offer hundreds of recipe ideas, inspiration and hints and tips about how to make easy, affordable meals. Just visit aldi.co.uk/recipes and the Aldi Taste Kitchen.
For more fresh inspiration, follow us on YouTube, Twitter and Facebook.
We don’t use ‘Southampton six’ colours (which have been linked to hyperactivity) in our own label and tertiary brand products. Southampton six colours include: Sunset Yellow (E110), Quinoline Yellow (E104), Carmoisine (E129), Allura Red (E122), Tartrazine (E102) and Ponceau 4R (E124).
We are aware of customer concerns around the use of artificial flavour enhancers, like monosodium glutamate (MSG), which are used in a wide range of food products. Wherever possible, we don’t use artificial flavour enhancers in own label products.
We also understand that many of our customers would prefer to avoid certain sweeteners, so we are busy working hard to ensure that we keep these as minimal as possible in our products.
Special Dietary Needs
Gluten is a protein found in grains such as wheat, barley and rye. Whether it’s to address a health concern such as coeliac disease or gluten intolerance, or whether it’s a dietary choice, the trend of going ‘gluten-free’ is increasing.
We have a variety of gluten-free recipes on our going gluten-free page, as well as a list of own label products available in store suitable for people avoiding gluten, as well as products suitable for vegan, vegetarian and lactose-free diets.
Vegan and Vegetarian:
We recognise the growing population for vegan and vegetarian diets, so we are proud to offer vegan and vegetarian options throughout our product range.
For our range of vegetarian and vegan products please click here.
Dairy and Lactose Free:
We also sell a number of dairy free products, such as Almond milk, Soya milk and lactose free milk. We are proud to be selling a range of lactose free ice-cream, so that everyone can indulge in a treat!
Labels can be pretty confusing, we know. That’s why we introduced traffic light labelling on our own label products to help you make healthier choices.
This means you can clearly see how much energy, fat, saturated fat, sugar and salt is in our products.
A green traffic light shows the food is low in fat, sugars or salt. So traffic light labelling can help customers choose healthier options, which is great news for everyone.
We display ‘Reference Intakes’ (on the back of pack) across all relevant own-label food products where traffic light labelling is not displayed.
Reference intakes represent the percentage of your daily allowance for a given nutrient, such as fat or sugar. For example, if a sandwich’s reference intake for salt is 10%, that means it contains one tenth of your recommended salt intake for one day.