The UK Chief Medical Officer’s low risk drinking guidelines for both men and women state that:
• To keep health risks from alcohol to a low level it is safest not to drink more than 14 units a week on a regular basis.
• If you regularly drink as much as 14 units per week, its best to spread your drinking evenly over three or more days.
• If you have one or two heavy drinking episodes a week, you increase your risk of long-term illness and injury.
We clearly label our own-label alcohol products with the below information, to help prevent alcohol misuse;
• Information on calorie content
• Responsibility statement
• Reference to the Drinkaware website
• Clear unit content
• A warning of drinking when pregnant
Additionally, in the UK we support the Portman Group’s Code of Practice on the names, packaging and promotion of alcoholic drinks and all our store employees undertake comprehensive training on ‘Challenge 25’ to tackle underage alcohol sales.