Welcome to The School of Aldinomics!

Get money matters off to a great start in 2022, with The School of Aldinomics, packed with tips and hacks to help you be savvier with your time and your money. Here you can check out the advice from money expert Emmanuel Asuquo and then take our test, developed exclusively with Mensa, to find out just how savvy you are.


What is Aldinomics?

Aldinomics is all about harnessing the easy wins in life that can help make things simpler and more straightforward. Because it’s the simple things which can add up to make a big difference.

Here at Aldi, we’re not like the other supermarkets. We put everything into making sure everything we do makes everything we sell the best quality at the lowest price every day.

We call this Aldinomics.


How Aldi can help

At Aldi, we’re experts in efficiency, and dedicated to saving you money without compromising on quality, so we’re well-placed to help you make your finances stretch further.

Money can be tight, but The School of Aldinomics is here to help. Discover how to look after your personal finances, stretch the family budget and save time and money where you can.

By sharing our Aldinomical way of thinking, everyone can become a bit more ‘Aldi’ – and if you’re an Aldi customer, you’re already on expert at getting great quality groceries at unbeatable prices!


How savvy are you? Take the Aldinomics test!

Aldi has joined forces with the brain boxes at Mensa to reveal how money savvy the nation is, via our exclusive dedicated Aldinomics test.

Take the first of its kind savvyness test here, to find out where you sit – are you a savvy saver, or is there room for improvement?

  • Learn from money expert Emmanuel Asuquo
  • Financial advisor and money expert Emmanuel Asuquo is a familiar face from the Channel 4 series Save Well, Spend Better. He has also appeared everywhere from This Morning to the Daily Mail, the Sun and the Times.

Hints and tips to stretch your household budget

Our money expert, Emmanuel Asuquo, has put together 10 top tips and hacks to help you make the most of your money. Discover how to save on your food shopping and cut household spending.

  • Emmanuel’s Tip #1: Plan your meals
  • Take time to plan all your meals for the week and write a shopping list. Think about how you can use the same ingredients for different meals throughout the week and make sure to use every part of the item to reduce food waste.
  • Don’t be fooled into thinking expensive is better. Often, big brand and own brand products have been made in the same factory, by the same people, meaning you can get the same, for less.
  • If you shop when hungry, you run the risk of buying more than you can eat; spend more than you budgeted and end up throwing food away. To avoid making that mistake, never go on an empty stomach, write your shopping list and stick to it!
  • The next step is to look at your outgoings and identify the things you are spending money on and if they are needs, life essentials such as groceries, or wants such as eating out. 
  • The best way to manage your money is to split it into three accounts. The first account is for your fixed costs. These would typically be your direct debits. The second account would be your spending account. Your last account is a savings account.
  • A regular household detox is a great way to declutter and make money at the same time. Selling old electronics, toys the kids have fallen out of favour with, clothes, shoes and bags at a car boot or on online selling and auction sites will make this easy.
  • It’s easy to fall into the trap of opting your child(ren) into school dinners.What I have seen with my clients is that changing to packed lunches meant that they saved between £200 - £400 per year!
  • Set your fridge at or below 4℃: This can help increase the shelf life of a lot of food products such as fruit, veg and dairy. Having your fridge set to the right temperature can save you so much money on perishable items such as milk.
  • Position older items to the front of your cupboard or fridge and move newer items to the back. This means you can plan meals around what you’ve already got in the house and you know what needs using up and when and can even help you get creative.
  • It’s never too early to teach kids about money, so why not make household shopping a family project? Getting little ones involved with meal planning and the weekly food shop means that you can instil a certain amount of savvyness in them early on.