ALDI contributes a total of £150,000 to Countryside Fund Trading Ltd annually, which donates its available profits to The Prince’s Countryside Fund; a registered charity in England and Wales (1136077) and Scotland (SC048055).
What is The Prince’s Countryside Fund?
Established in 2010 by HRH The Prince of Wales. The Fund exists to improve the quality of life for people living and working in rural areas. Income is provided by corporate partners, licensing, events and donations made to the charity. Supporting British farming is something we have always done at Aldi. Teaming up with The Prince’s Countryside Fund to support the vital work of its Farm Resilience Programme is a natural extension of that. By working directly with family-run farms across the UK, Aldi and The Prince’s Countryside Fund not only helps famers to do better business but also to safeguard the future sustainability of the British farming industry.
The Prince’s Farm Resilience Programme
We donate £75,000 of our contribution to support upland beef and lamb family farms to improve their skills and knowledge of business management. This is delivered through a series of workshops hosted by expert consultants on effective day-to-day management of their business, with topics including record keeping, succession planning, and understanding finance and accounts. Participating farms benefit from one-to-one on farm advice on their specific situations and implementing improvements.