Aldi and The Prince’s Countryside Fund – Backing British farming together

Aldi are proud to partner with The Prince’s Countryside Fund to provide vital support to farming communities over the next three years. We are supporting the Fund’s flagship initiative, The Prince’s Farm Resilience Programme, so that family livestock farms across the UK can be offered free business skills training and advice.

 

ALDI contributes £18,750 to Countryside Fund Trading Ltd every quarter, which donates its available profits to The Prince’s Countryside Fund; a registered charity in England and Wales (1136077) and Scotland (SC048055).

The Prince’s Farm Resilience Programme

Aldi’s donation supports upland beef and lamb family farms to improve their skills and knowledge of business management. This will be delivered through a series of workshops hosted by expert consultants on effective day-to-day management of their business, with topics including record keeping, succession planning, and understanding finance and accounts. Participating farms will benefit from one-to-one on farm advice on their specific situations and implementing improvements.

Up to 300 farms join The Prince’s Farm Resilience Programme every year. Aldi’s donation will support up to 60 upland beef and sheep farms across three locations; The Brecon Beacons, Cairngorms and Lake District. We aim to bring disconnected and remotely-located farmers together to improve their confidence and ability to run long-term and sustainable businesses. It is the only scheme of its kind intended to help vulnerable family farms in the UK.

 

Britain’s upland farms

The uplands are elevated areas of the English, Scottish and Welsh countryside. The land is more challenging to farm and is usually situated in fragile and remote locations. Upland farming is the driving factor for these local economies and so must be well-maintained and developed, something The Prince’s Countryside Fund aims to achieve.

What is The Prince’s Countryside Fund?

Established in 2010 by HRH The Prince of Wales. The Fund exists to improve the quality of life for people living and working in rural areas. Income is provided by corporate partners, licensing, events and donations made to the charity.

Supporting British farming is something we have always done at Aldi. Teaming up with The Prince’s Countryside Fund to support the vital work of its Farm Resilience Programme is a natural extension of that. By working directly with family-run farms across the UK, Aldi and The Prince’s Countryside Fund not only helps famers to do better business but also to safeguard the future sustainability of the British farming industry.