What is The Prince’s Countryside Fund?
Established in 2010 by HRH The Prince of Wales. The Fund exists to improve the quality of life for people living and working in rural areas. Income is provided by corporate partners, licensing, events and donations made to the charity.
Supporting British farming is something we have always done at Aldi. Teaming up with The Prince’s Countryside Fund to support the vital work of its Farm Resilience Programme is a natural extension of that. By working directly with family-run farms across the UK, Aldi and The Prince’s Countryside Fund not only helps famers to do better business but also to safeguard the future sustainability of the British farming industry.