Lowering sugar consumption in our diets is a hot topic of conversation. The government, media and customers have cried out for sugar reductions across priority areas such as soft drinks, cereals and yoghurts.
And we’re listening. You’ll be pleased to know that about 85% of Aldi’s soft drink products contain no added sugar. In fact, 3700 tonnes of sugar have been saved from our soft drinks in the past year (2015-2016), the equivalent of 185 lorry-loads. In addition, we offer a ‘no added sugar’ alternative for 100% of our children’s soft drinks.
That’s pretty amazing! And that’s not all. Since June 2015, we have also significantly reduced the sugar content in a number of our own-brand cereals, removing a total of over 300 tonnes of sugar from these products, the equivalent of sugar cubes laid end-to-end from Land’s End to John O’Groats.