We commit to continue promoting vegetables through the Aldi Super 6 campaign, where fruit and vegetables will be available at a lower price to the standard retail.
We will run monthly advertising campaigns to specifically promote veg consumption.
We commit to putting vegetables in higher footfall areas in our stores and dedicating more space to them.
We pledge to provide additional promotional space to vegetables, with the ambition of increasing consumption.
We aim to increase the amount of vegetables in our online recipes.
We are already making fantastic progress towards these pledges and are always thinking of new ways in which we can do more!