Despite breakfast being widely regarded as the most important meal of the day, millions of parents are skipping it to ensure their children have enough food. Aldi believes that having access to fresh and healthy food should be a right, not a privilege.
Aldi is celebrating an exciting milestone with our charity partner Neighbourly. Thanks to all our colleagues hard work, we have donated 40 Million Meals to local charities across the Nation and have made a video celebrating this milestone.
That’s why we’re launching the Adults Breakfast Club to help ensure all parents are getting the food they need. We’re donating 10 tonnes of cereal and 5,000 gallons of milk and milk alternatives to food banks across the country, with the help of our charity partner Neighbourly.
Help all parents get the food they need by donating to our Adult’s Breakfast Club. Just £5 will provide 30 breakfast meals.
Each store donates long-life products, fruit and vegetables, bakery products and flowers that are near the end of their shelf life.
Our stores are donating to a range of good causes in the local area, from soup kitchens to children’s breakfast clubs.
If you are a local charitable organisation or know of any that could benefit from this exciting programme, please contact Neighbourly via email@example.com to get started!
Liz Fox, our Corporate Responsibility Director at Aldi UK and Ireland, has said about the partnership: “We’re always looking for new and creative ways to increase the amount of food we are able to donate. This partnership is enabling us to distribute even more surplus stock, while supporting a vast range of good causes.
“Our aim is for fresh, healthy food to be accessible for everyone, and Neighbourly are helping us to extend this commitment beyond our affordable range of fresh products.”
Steve Butterworth, Neighbourly CEO, has said: “We are delighted to be partnering with Aldi on this programme and to help them realise their ambition to benefit those communities local to each and every one of their stores across the UK. Food surplus is a challenge Aldi is committed to playing its part to address. This approach is critical to ensure surplus food finds its way easily to the good causes supporting those communities that need it most.”
You can find out how your local store is helping local charities in your area by visiting our pages here.