Championing Team GB & ParalympicsGB

The Paris 2024 games have come to an end and it's time for our Team GB and ParalympicsGB stars to rest and reset.

As their official supermarket partner, we're so proud of all our amazing athletes and we can't wait to see what's next for them!

Eat like a champion!

Want to know about eating healthily? Just ask our athletes!

They rely on a well-balanced diet to perform at their best and feel great every day – and here’s how various foods help them.


Inspiring young people to eat healthier

Through our partnership with Get Set to Eat Fresh, we’ve inspired over 2.8 million school children to eat like a champion, helping them learn about healthy food and balanced meals.

The teams fuelling our champions

Our Great British suppliers are as dedicated as our athletes to what they do, and they’re all champions in their own way.


We’re a social bunch

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