Which Cheapest Supermarket of the Year 2025
Which? Cheapest Supermarket awarded 2025, 2024, 2023, 2022 and 2021 based on independent comparison over 12 months of Lidl, Asda, Morrisons, Tesco, Sainsbury’s, Ocado, Waitrose and Aldi.
For more information visit: https://www.which.co.uk/policy-and-insight/article/aldi-crowned-cheapest-supermarket-of-the-year-which-reveals-af16x4l9jkFu
Which? Best Value Brand of the Year
Which? Best Value Brand awarded 2026 and based on independent comparison. Aldi had the most Great Value products during the judging period according to Which?.
Also shortlisted: Hotpoint, Lidl, Talkmobile. https://www.which.co.uk/news/article/which-awards-2026-aFJlz7s2ZIve
