Which?
Which? Cheapest Supermarket Year After Year After Year
We’re proud to have been named the Which? Cheapest Supermarket for 5 years in a row! From fresh fruit and veg to amazing deals on meat and fish, we’re always finding ways to save you more on your weekly shop. Find out more here.
Which? Best Value Brand awarded 2026 and based on independent comparison. Aldi had the most Great Value products during the judging period according to Which?.
Also shortlisted: Hotpoint, Lidl, Talkmobile. https://www.which.co.uk/news/article/which-awards-2026-aFJlz7s2ZIve
